Dry Cleaning Review: Personality: 1. I think the general theme and coloring match nicely with the "Greenfield" of the name. Generally harmonious. 2. The shot of the storefront helps the reader get an immediate sense of the establishment and professionalism. 3. I like that the website starts off on the "About Us" page, giving a brief and concise description of the services provided. Design & Layout 1. I love the graphics used on the "Services" page -- this type of layout supports visual processing and the brief synopsis accompanying each image gives a little more comprehensive sense of what each service might entail. The title graphic is also a little hard to read though I can see the "shine"which would associated with clean. I would go with something more legible and retain the "shiny" logo graphic. 3. The top graphic of "Services" appears to be distorted or slightly warped. The page would be sharper with just the listing information of Services. 4. The green color scheme is quite nice and appealing on the screen. 5. When I opened the website initially I was impressed with its sense of organization and how easy it was to navigate. 6. My eye is drawn to the title because its distracting and then the big bold pictures. Increasing the font or "presence" of the tab titles could help to make them stand out more since they are sandwiched between two bold features of the title and content.