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Legacy Logo for "food truck" on campus

Discussion in 'Archived' started by cynthiajwang, Apr 12, 2012.

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  1. cynthiajwang

    cynthiajwang VIP Member

    Hey guys,

    I need some help - I have zero time to do this, but this needs to happen - a logo for a food truck on campus. Here's the form, btw. Thanks, in advance!

    1) What is the exact name you would like in your logo? Food for Thought (What are your thoughts on Food 4 Thought?)
    2) What is your website address (ex: http:/site .com/; Site Name)? We do not have a website yet.3) Description of your website or business: Food for Thought is a food truck on the U of I campus which will serve as a revenue-generating entity for SEI. The other half of the profits will go to the C-U Foundation. The food truck will also serve as an opportunity for students to run a business while considering its responsibility to the Champaign-Urbana community. Our main food items include paninis and baked goods.
    4) Search the Internet for any logos/designs on the web that you feel convey the style you are looking for?
    http://www.nanpa.org/img/logos/NANPA-logo.jpg: simple, image and text become one but they can still be separated and the image can be used alone
    http://www.alparc.org/var/alparc/storage/images/media2/images/logos/logos-projets/logo-econnect/202757-1-fre-FR/logo-econnect.jpg: image behind the text, simple, cohesiveness of the title, opportunity for tagline underneath
    http://www.flamingtortillas.com/sausagesandlaws/chipotle_will_raise_its_prices_regionally: simple, image and text are one, easy to be put on a sticker, need color though
    5) Requested size of your logo: Most applications of the logo will be relatively small (website, stickers). However, the logo may be used for merchandise (shirts) and the side of the truck.6) Do you have any images/photos that can be used for the logo? (must be copyright free)
    http://www.clker.com/clipart-cartoon-thought-bubble.html
    http://www.clker.com/search/fruit/1
    http://www.clker.com/search/bread/1 7) What logo styles do you like (text only, image only, text and image, etc.)? Our initial thought was text and image, but we are open to other possibilities. 8) What colors do you want to see in your logo? Blue and Green9) What colors do you NOT want to see in your logo? Red and Orange10) Describe the target audience for your logo: The primary target audience is U of I students and faculty. The secondary target audience includes Champaign-Urbana residents.11) What are the top 3 things you would like to communicate through your logo? Energy & Inspiration, socially responsible, attract students, faculty and community members to the quality of the food and experience as well as the mission of the organization.
    12) Where will your logo be used (print, website, etc.)? The logo will be used on the website, on stickers for packaging, and possible on the truck.13) Do you have other info or links you want to share? 14) Finally we need is there a style font you prefer, please let us know.

    handwritten fonts: simply delicious, throw my hands up in the air, cinnamon cake, where stars shine the brightest, and dk early morning coffee; and "ignite the light" in brush, "blackboard" in trash
     
  2. CovertPea

    CovertPea Moderator Staff Member Verified Member

    This sounds like an interesting request Cynthia!
    I'll be away this weekend but if you're still after a logo on Monday, I'll have a go.
    (Although, I'm pretty sure the guys will come up with some top ideas in the meantime.) ;)

    Cheers
    CP
     
  3. cynthiajwang

    cynthiajwang VIP Member

    Thanks, CP :)
     
  4. ishkey

    ishkey Moderator, Logos, Sports Crests Staff Member Verified Member

    here is a quick idea, not any of the fonts you stated, just something for you to comment on and get the ball rolling.

    ff.png
     

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  5. cynthiajwang

    cynthiajwang VIP Member

    Hmmm I like the idea - I'm not a huge fan of the font - what about something more hand written? Or block-ish?

    Also, can I get a layered copy of it so I can play around with it as well? I like the blue-green thing on the left side :D

    Thanks!
     
  6. ishkey

    ishkey Moderator, Logos, Sports Crests Staff Member Verified Member

    here ya go ms cynthiajwang
    just a simple curve.
    I would of placed a different font, but it seems my server has experienced a power supply melt down. Had to use my laptop, such a horrible device when to use when creating graphics.
     

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  7. cynthiajwang

    cynthiajwang VIP Member

    Haha, thanks
     
  8. ishkey

    ishkey Moderator, Logos, Sports Crests Staff Member Verified Member

    just one more idea before the others jump in.
    not sure why you have FOR in the name & 4 in the tagline?

    fft2.png
     
  9. cynthiajwang

    cynthiajwang VIP Member

    Oh no it's either "for" or "4" - that's just a question, haha sorry about that!!
    (food for thought OR food 4 thought - like whichever looks best?)


    and hmmm im not sure about either... >.< sorries
     
  10. cynthiajwang

    cynthiajwang VIP Member

    Okay, I played around with some fonts (the colors are off because i have it as CMYK instead of RGB), and they liked the following best... just need some ideas in terms of images!
    01.jpg 04.jpg
     
  11. ishkey

    ishkey Moderator, Logos, Sports Crests Staff Member Verified Member

    I was driving around in my Pastry Truck looking for images...
    just couldn't resist - how is it going so far any updates to show us?

    calorie truck1.png
     
  12. CovertPea

    CovertPea Moderator Staff Member Verified Member

    Here's another idea. Fairly 'cartoonish'. I do like the font used on your mobile pastry shop Ishkey. What is it?
    food4thought-forum.jpg
     
    ishkey likes this.
  13. ishkey

    ishkey Moderator, Logos, Sports Crests Staff Member Verified Member

    The font is called Grobold.
    Hanging around this post is making me hungry :)
     
  14. cynthiajwang

    cynthiajwang VIP Member

    Thanks - sorry, have been in the midst of exams and projects (finals start this week). I'll show them that, but no updates so far.... >.>
     
  15. fellow9

    fellow9 New Member

    Hi Cynthia, here's my attempt.

    Food for Thought logo.png
     
  16. cynthiajwang

    cynthiajwang VIP Member

    Totally not ignoring you guys - sorry; I just had one of the craziest few weeks with exams, finals, projects, and presentations...I'm now done though! Anyway, I think they ended up going with something else - they never got back to me, haha...oh well, thanks for all of the help though!! :)
     
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