How To Sell benefits not features on your site

We humans are emotional beings. If your website sells something, appeal to your visitor as a person, not a robot. People relate to emotion, so give them what they can relate to.

If you're selling something, sell the benefits of what you are selling, not the features. Show them how what you are selling them will improve their lives or situation. People don't buy cars simply because they have air conditioning or have a convertible top; they buy because what those features provide them (comfort for air and a feeling of freedom because it is a convertible top). People don't just want money, they want the benefits of what that money can buy them. Money itself is pretty useless (other than maybe toilet paper hehehe).

I invest in real estate. When I place a house on the market for sale (by owner and rarely by with a Realtor) I market the benefits of the house to potential buyers. If the house is close to a daycare center I don't simply mention "Close to daycare," I say "Get quiet time, daycare nearby."

What do you guys think?