Legacy New sports turf company in Africa

Hi all and firstly what a great site!!

I am not what you would call particularly skilled in design, but have always loved logos and what they represent and the artistic talent behind them. As we all know they are crucial to a brand and ultimately it's identity.

I have been asked to help a new company in West Africa, called Newman Sports to create a logo for their synthetic grass sports company. They are based in Africa and would like to work with the Federations there to promote and build synthetic grass sporting pitches. Mainly football, but also multi sports pitches (3 in 1 pitches, ie for tennis, basketball and handball etc, with each discipline using a different set of coloured lines)

1) What is the exact name you would like in your logo?
The exact text that you want in your logo. Include other details like
positioning, if you need it done in a certain way.

Newman Sport (If possible and the overall logo design is circular, i would love the Newman to be at the top of the curve and the Sport and the bottom, in a similar vein to a round company stamp)

2) What is your website address (ex: http:/site .com/; Site Name)?
If the logo is to be displayed on your website, style, colouring and background
blend needs to be taken into consideration.

Site to be built shortly

3) Description of your website or business:
Another aid for our graphics people in deciding on an appropriate style design.

A sports company that specializes in synthetic grass soccer pitches in Africa.


4) Search the Internet for any logos/designs on the web that you feel convey
the style you are looking for?
Either post small images of the logo designs (please keep any posted graphics under 600 x 600 pixels) or the URL of where the image/s can be found.
By supplying this info you are helping our graphics people get an idea of the preferred 'style'
you are looking for.
upload the graphics and explain what it is about them you like, be as descriptive as you can.
We will not guess as to what is on your mind.

http://images.wikia.com/logopedia/images/4/44/Paris_Saint-Germain_FC_logo_(1996-2002).png
If somehow the Newman where the Paris St Germain is and the Sports where the 1970, that would be great and instead of the Eiffel Tower image in the centre, maybe a similar style green soccer field, or a multi sports field? The blue and white overall colours can change, to maybe slightly more vibrant African colours, such as orange, green, blue etc?


5) Requested size of your logo:
Basically we ask this to determine the graphics resolution and what it will be eventually used for.
Is the logo to be used solely for the web? (low resolution)
Will it be made into a poster or printed on shirts? (high resolution)

Ideally i would like it to be used on the website, in small and medium formats, plus a much larger format for print options, such as t-shirts and publicity panels.

6) Do you have any images/photos that can be used for the logo? (must be copyright free)
Finding an appropriate, non-copyrighted graphic is the hardest and most time-consuming part
of putting together logos. If you have a hand drawn sketch of what you want, please feel
free to scan it and post the image.
(please keep any posted graphics under 600 x 600 pixels.)

I would somehow like to incorporate a soccer pitch image, or indeed a multi sports pitch image (Which uses various sports such as tennis, football and basketball, with various different colour lines)

7) What logo styles do you like (text only, image only, text and image, etc.)?
This will help the designers know what type of logo styles you are into and will create your
logo accordingly.
Text Only - Includes a text only logo which is a logo with just text and some extra effects.
Image only – Includes and image logo with no text (or little text such as initials)
Text and Image – Includes text and images used in your logo. This could be used to either
give a clearer view of what your logo is showing to your audience.


I really like the text and image option, as it conveys everything we need to show on the logo, our name and our products.

8) What colors do you want to see in your logo?
State any main colours that you would like in your logo.

Green, orange and blue (As they are the main colours of the pitches we build)

9) What colors do you NOT want to see in your logo?
State any colours that you do not want in your logo.

I think all colours except green, orange and blue (As they are the main colours of the pitches we build)

10) Describe the target audience for your logo
This will help the designers to create a logo based at your target audience (e.g Kids – Colourful, eye-catching, possibly characters)

Football Federations in Africa, so colourful and bright and appealing designs

11) What are the top 3 things you would like to communicate through your logo?
This will help the designer know how to design your logo and to what effect.
(e.g could be targeted to attract new businesses, gamers, newly weds, children,
builders etc etc)

Colour, vibrant, modern

12) Where will your logo be used (print, website, etc.)?
This will help the designers know which format to create the logo in. You will not
have to decide yourself as all designers will know. Please note down everything that
your logo will be placed on which includes any future plans.
Failure to do so will result in a bad quality logo.

Website, printing on shirts and advertising panels

13) Do you have other info or links you want to share?
Please feel free to comment on anything else that you would like your logo to have if it has
not been mentioned above.

No

14) Finally we need is there a style font you prefer, please let us know.
For font types you can look here daFont or one of the many Font Websites available.

I like the Porsche font as shown here -
http://fontmeme.com/porsche-font/

Thanks for your time, i really appreciate it

JK