I'm curious. Which do you think when crafting your website you should make of higher importance: 1. Your website's design and content is crafted for human readability. or 2. Fill your content with SEO tactics GoogleBot will use to index your site well in search engines (i.e. your site's design and content is more difficult for humans to read and follow but your site will be indexed well in the SERPs). I understand a good combination of both is good, but which do you lay more emphasis on?