A few things to look for. website review guidelines Aesthetics & Eye Appeal Personality: 1. Does the site's look and feel seem to match the subject matter 2. Does the site align visually with the intended reader or market? 3. Do you immediately get a sense of what the site is all about? 4. Could you easily see "About" and security information? Design & Layout 1. Are the graphics appropriate to the subject of the site? 2. Are the graphics appropriate for the intended audience? 3. Are there graphics that seem superfluous or unnecessary? 4. Is the color scheme appealing and suggestive of the topic? 5. Is the layout cramped and 'too full' or is there proper spacing and visual rest areas? 6. Is your eye drawn to the most important elements? Do they then relate into the content? Reader Usability 1. Is the site understandable? 2. Did you know what to do to get to the information you wanted? 3. Were there guide posts or 'help' features included 4. Are the areas of content clearly defined 5. Were there distractions like spam and blinking ads 6. Are there visual elements, design elements, pictures, or content blocks that are distracting, or that keep you from flowing into the content message? Functionality 1. Is navigation Intelligent, logical and clearly understandable 2. Does the technology work - Java, scripts, movies, etc. or are you required to load a program or do something in order to use the site? 3. Do buttons and links send you where you expected to go? Page Source 1. Does the title have a brief description (max 66 characters including spaces) and does it include the most important keywords 2. Is the description clearly understandable and does it match the site (max 150 characters including spaces) and does it include keywords 3. Is the keyword list a reasonable length (not excessive) and have they been checked in a keyword suggestion tool 4. Are the keywords used in the body of the page 5. Is the page source for each page directed for that page content.